Nutrition drives are switching and pet parents are more connected and informed about nutrition and sustainability.
For most pet parents, purchasing high-quality ingredients, health benefits and nutritional guarantee for their companion is non-negotiable. In fact, according to a recent study conducted by Yummypets Explorer for Corbion, over 85% of pet owners across the EU and the US rank the health benefits of pet food as important or very important when making a purchasing decision.
Further, more than 85% of European and North American pet parents read the ingredient list when choosing pet food. And while cat and dog owners still look to their veterinarian’s advice first when selecting pet food, they consult claims printed on packaging shortly afterward.
Pet owners’ “pawprints” are multiplying globally as pet ownership increases yearly, but not without their concern. In fact, a recent article from Forbes shared that nearly 70% of pet owners around the world have expressed concern about climate change and are actively making more mindful decisions that have a positive impact on the environment.
With this uptick in furry friends, the pet industry has a growing challenge in sourcing and delivering nutrition for lower environmental impact.
The Yummypets Explorer study uncovered that omega-3 is the single most wanted ingredient for 70% of American and European pet owners to find in their companion’s food, as it provides pets with better brain, heart, skin, and coat health. Yet many pet food manufacturers have challenges in sourcing and formulating this rich ingredient.
Fish oil, the most common source of omega-3 in pet food, is a limited natural resource. While omega-3 DHA is essential for happy and healthy pets, 90% of global marine fish stocks are fully exploited, overexploited, or depleted, meaning the pet food industry cannot rely on marine resources to fulfill the growing need for this essential nutrient.
But what if there was a way to go straight to the source for omega-3: microalgae?
Algae-based omega-3 DHA is the new, sustainable, and responsible way to provide pets with high quality active nutrition. Corbion’s all-new AlgaPrime™ DHA P3 ingredient transforms microalgae and sugar cane into sustainable, high-quality omega-3 DHA through precision fermentation, advancing diets, and delivering flexibility to pet food manufacturers without impacting the ocean and with a low carbon footprint.
AlgaPrime™ DHA P3 is the algae-based biomass with the highest concentration of DHA on the market – 35%. Suitable for different applications as dry, wet, injection molding and more, AlgaPrime™ DHA P3 advances nutrition with the most sustainable ingredients directly from the original source.
With the new AlgaPrime™ DHA P3, adding omega-3 DHA into pets’ diets is easier than ever:
Cut the middle fish: Go straight to the natural source and enjoy all the health benefits of algae-based omega-3 DHA
Better for the planet: Zero impact on the ocean and a positive impact on your carbon footprint
Easy-to-use: Highly concentrated biomass powder means it’s suitable for multiple applications
