Nestlé’s Purina Europe unit has announced its first carbon-reduced pet food range, Purina ONE DualNature. The development is part of the company’s wider ambition of reducing its carbon emissions by 50% by 2030.
So far, the range has reduced its carbon footprint by 15.7% compared to a 2019 baseline. The reduction has been based on a Life Cycle Assessment, which measures the full environmental impact of products.
Purina ONE DualNature has reduced its impact by making changes to its manufacturing, recipes, logistics and packaging. For example, by buying renewable electricity for factories where the range is made and selecting ingredients with the right nutrients and a lower carbon impact. The changes have been verified by South Pole, an external organisation which verifies the greenhouse gas emissions reduction projects and strategies of companies, in line with the most up-to-date climate science.
Fabio Degli Esposti, Marketing Director at Purina Europe, said: “At Purina, we’re committed to producing healthy, nutritious pet food that you can trust. But that’s not all. We believe the health of our environment is as important as providing high quality pet food products.
“Purina ONE DualNature is the first Purina product range that has announced a reduction of its carbon footprint, but it’s just the beginning. Purina Europe is striving to contribute towards Nestlé’s wider ambition of reducing its CO2 emissions by 50% by 2030.
“Our journey goes on and we’ll be working to further reduce our greenhouse gas emissions over the coming time, so that pet owners can confidently choose products that contribute positively to both their pets and the environment.”
Purina ONE DualNature has also moved to mono-material packaging, which can be recycled in stores in the UK and at kerbside in Ireland. By 2025, Purina expects more than 95% of its packaging to be designed for recycling and has pledged to continue to work towards achieving 100%.
The range is being launched in selected countries across Europe.
