Kelly & Co’s has scored a huge win at the 2023-2024 World Brand Awards in Vienna, taking home the prestigious ‘Brand of the Year’ honour. Recognized for its innovative freeze-dried products, the pet food company also won Freeze-Dried Product of the Year at the 2023 American Pet Innovation Awards.
Kelly & Co’s attributes its success to its ground-breaking approach to freeze-dried pet food, which has earned the brand international acclaim. The company uses advanced freeze-drying technology to ensure the nutritional integrity and safety of its products, meeting global demand for natural and synthetic-free pet foods.
Wichitpon Assavachamnan, CEO and founder of Kelly & Co’s, and Sittipong Siritantrakool, co-founder, played a key role in leading the company from a promising startup to a global brand leader. The pair’s visionary approach harnesses the full potential of freeze-dried pet food technology, setting the industry benchmark for quality and innovation.
“Our ‘Brand of the Year’ award is not just a reflection of our product excellence, it is a celebration of our global reach and the trust placed in us by consumers around the world,” said Assavachamnan. “Our recent achievements highlight our role as Position as an influential player in the international pet food market.”
Kelly & Co’s strategic commitment extends beyond product excellence to include responsible sourcing practices that emphasize human touch and sustainable supplier relationships to ensure a continued supply of high-quality ingredients. This commitment has been crucial to the brand’s rapid growth and widespread acceptance in various international markets.
In addition to its commercial success, Kelly & Co’s also promotes social responsibility, particularly in the area of animal welfare. The company has a key partnership with the Soi Dog Foundation that focuses on important issues such as animal welfare, neutering and vaccination efforts, rescuing dogs from the meat trade, and promoting international rehomings. The partnership reflects Kelly & Co’s commitment to making a positive impact in society around the world and extending its influence beyond the pet food industry.
The rise of freeze-dried and air-dried pet consumables, highlighted at Global Pet Expo Orlando 2023, highlights the industry’s response to consumer demand for raw meat ingredients without the challenges of refrigeration. Both freeze-drying and air-drying technologies facilitate shipping, storage and handling for retailers and pet owners, in line with changing preferences in the pet food sector.
