In a strategic move aimed at extending accessibility to its acclaimed line of pet supplements, Native Pet, a leading clean-label ingredient company, has announced a partnership with Tractor Supply, a prominent rural lifestyle retailer in the United States. Dan Schaefer, CEO and cofounder of Native Pet, emphasized the significance of this collaboration, highlighting Tractor Supply’s unique market presence and its appeal to rural and agricultural communities.
Schaefer expressed enthusiasm about the collaboration, noting Tractor Supply’s distinctive retail footprint and its resonance with customers seeking clean-label and natural pet care solutions. He underscored the alignment between Native Pet’s commitment to enhancing the well-being of pets and Tractor Supply’s values, emphasizing the mutual focus on simplicity and effectiveness.
Since its establishment in 2017, Native Pet has remained dedicated to its mission of promoting the health and happiness of pets through meticulously crafted supplements. Schaefer reiterated the company’s dedication to using functional whole foods and research-backed formulations, emphasizing their efficacy and palatability, which are validated through rigorous taste tests.
Central to Native Pet’s ethos is the assurance of quality, with a steadfast commitment to avoiding additives and fillers in its products. The company’s supplements, enriched with ingredients such as pumpkin, bone broth, and real chicken, are designed to offer optimal nutrition while prioritizing the well-being of pets.
Native Pet’s expansion into Tractor Supply’s retail ecosystem underscores its commitment to reaching a broader audience of pet owners, particularly those in rural areas where pets are integral to daily life. With Tractor Supply reporting significant sales within the Pet & Livestock category, the partnership presents an opportunity to cater to the diverse needs of hard-working dogs in these communities.
The collaboration between Native Pet and Tractor Supply is marked by a shared vision of providing pets with effective, nutritious, and flavorful products. Native Pet’s premium supplements, characterized by sustainable packaging and a focus on clean-label quality, are poised to resonate with Tractor Supply’s discerning customer base.
Schaefer hinted at further developments on the horizon, underscoring Native Pet’s selective approach to partnerships and its commitment to supporting existing retailers. This announcement follows Native Pet’s successful Series B Funding round, reflecting the company’s strategic investment in growth and innovation within the pet supplement category.
