In a pioneering collaboration, German biotech startup MicroHarvest has partnered with animal-free pet food producer VEGDOG to introduce an innovative microbial protein dog treat, marking a significant advancement in the pet food industry.
Unveiled for the first time, the VEGDOG Pure Bites snack will debut on May 6 at the 2024 Pet Food Forum within Interzoo Europe, held in Nuremberg, Germany. This groundbreaking treat, a first of its kind in Europe, combines MicroHarvest’s new microbial protein with potato and apple pomace, offering a hypoallergenic alternative for dogs intolerant to conventional protein sources.
MicroHarvest, emphasizing the treat’s high tolerance, digestibility, and delectable taste, underscores its potential to cater to dogs with severe allergies and intolerances. Tessa Zaune-Figlar, Founder and CEO of VEGDOG, expresses their commitment to showcasing alternative, high-quality pet food options, aiming to reshape the market’s landscape.
The collaboration leverages MicroHarvest’s innovative fermentation techniques, capable of yielding tons of premium microbial protein ingredients within 24 hours. Dr. Carla Steffen, head of R&D at VEGDOG, stresses the importance of scientific evidence in product formulation, highlighting the microbial protein’s digestibility, palatability, and sustainability.
Fermented microbial proteins, akin to sources like algae, insects, and cell-cultures, offer sustainability advantages by utilizing fewer resources than traditional livestock farming. MicroHarvest’s low carbon footprint, equivalent to insect proteins and surpassing plant-derived proteins, positions their microbial ingredient as an environmentally conscious option.
A recent study conducted by MicroHarvest in collaboration with Wageningen University reveals substantial consumer interest in pet food products containing microbial protein, with over three-fourths of British and German dog owners expressing willingness to purchase such products.
While other pet food ventures have explored microbial sources, this collaboration pioneers the use of microbial protein derived from bacteria found in human diets for centuries, like kimchi and sauerkraut. Notably, palatability studies demonstrate dogs’ preference for microbial protein treats over traditional poultry-based options.
Ally Motta, animal nutritionist at MicroHarvest, underscores the stable nutritional profile of their protein ingredient, showcasing its potential as a rewarding and nutritious treat for dogs. The partnership between MicroHarvest and VEGDOG, coupled with consumer research findings, highlights the viability of microbial ingredients in meeting the evolving needs of the pet food industry.
MicroHarvest’s vision extends beyond pet food, aiming to revolutionize livestock and aquaculture feed sectors while exploring applications in the human food market. With sustainability at the forefront, MicroHarvest offers a compelling alternative, addressing both consumer demand and industry challenges.
