BSM Partners, a comprehensive pet care research, consulting, and product innovation firm, has broadened its international reach with the inauguration of its inaugural European office.
Émilie Mesnier, an experienced figure within BSM Partners serving as Director of Product Innovation, has been appointed Vice President for European Operations, tasked with overseeing operations at the newly established office situated in Nantes, France. Hailing from France herself, Mesnier boasts over 17 years of industry expertise and holds a master’s degree in food science from Agrosup Dijon.
“We empower our clientele to penetrate new markets through an unmatched suite of services,” stated Mesnier. “My team and I eagerly anticipate expanding the firm’s footprint across Europe.”
BSM Partners’ diverse team comprises Ph.D. holders, consumer scientists, engineers, psychologists, board-certified veterinarians, and nutritionists, collectively amassing over 550 years of technical proficiency. The firm extends a comprehensive range of services, encompassing research, product innovation, FSQAR, nutrition services, veterinary services, transformation, operations support, and engineering.
“Our streamlined business approach facilitates the introduction of innovative pet products into both European and U.S. markets,” affirmed Brent Kirn, who assumed the role of Vice President of Sales and Marketing at BSM Partners in March. “In today’s dynamic pet food landscape, swift market entry is paramount for sustained growth. Experience is indispensable.”
Nate Thomas, Founder and Partner of BSM Partners, emphasized that innovation transcends boundaries, a principle mirrored in BSM’s ethos.
“This expansion signifies augmented assistance for our European clientele aspiring for global expansion, as well as American clients endeavoring to thrive in Europe,” remarked Thomas.
BSM Partners stands as a prominent full-service pet care research, consulting, and product innovation entity. Its cadre of research professionals collaborates with a myriad of clients, spanning from industry giants to burgeoning startups, to conceptualize, evaluate, and advise on the development of numerous new products annually.
