São Paulo-based BRF Pets made a significant mark at Interzoo 2024, held from May 7-10 in Nuremberg, Germany, by unveiling its three comprehensive portfolio brands to a global audience.
During the international pet industry fair, Biofresh and Guabi Natural, representing the Super Premium Natural Segment, along with GranPlus from the Premium Special Segment, were prominently featured at BRF Pet’s stand. This display underscored the company’s ambitious agenda for global expansion. Currently operating in over 20 countries, BRF S/A’s pet nutrition division is actively enhancing its distribution networks across various regions.
Interzoo, held biennially, serves as a premier platform for showcasing the latest trends and innovations in pet food, care products, and accessories, attracting thousands of visitors seeking insights into the evolving market landscape. The event brings together key players from the global pet segment.
Commenting on BRF Pet’s participation, Cláudio Dafferner, the executive foreign market manager at BRF Pet, emphasized the strategic significance of the occasion, stating, “In this edition, alongside our comprehensive portfolio featuring Biofresh, Guabi Natural, and GranPlus, BRF Pet reaffirms its commitment to engaging with the global specialized market.” He added, “Our objectives encompass not only staying attuned to market trends but also expanding our international footprint, fostering relationships with existing clients, and forging alliances with new distributors.”
Biofresh, Guabi Natural, and GranPlus, showcased at the BRF Pet stand, stand as flagship brands in both the Brazilian and international markets. Notably, Biofresh and Guabi Natural, the pioneering Super Premium Natural food brand in Brazil, enjoy strong endorsement from veterinarians, while GranPlus boasts a diverse food portfolio catering to various life stages, making it a cornerstone offering within BRF Pet’s product lineup.
