The Kroger Co. is enhancing its private label pet food offerings by launching new products under its Abound brand, now available in updated packaging.
“Pets are cherished members of our families, offering unconditional love and companionship every day,” stated Juan De Paoli, Vice President of Our Brands at Kroger. “We are thrilled to introduce new Abound products featuring even more nutrient-dense ingredients, specialty formulations, and training treats. Pets enrich our lives, and a healthy diet with Abound is a simple way to show love to our four-legged friends.”
Abound is positioned as a premium pet food available at an affordable price, crafted from high-quality, nutrient-rich ingredients, and free from unwanted fillers. The company emphasizes that meat, poultry, or fish is always the primary ingredient in Abound products. According to De Paoli, Abound sets a high standard by never compromising on ingredients or taste, ensuring optimal nutrition for pets.
