Mars Incorporated, a leading pet care products and services company, has partnered with Tripadvisor, a renowned travel guidance platform, to introduce a co-branded digital hub designed specifically for pet owners. This new platform aims to inspire more businesses to become pet-friendly, addressing the current statistic that less than 1% of US restaurants listed on Tripadvisor welcome pets. Additionally, it encourages consumers to engage with pet-friendly communities.
Natalia Ball, Global Chief Growth Officer of Mars Pet Nutrition, expressed enthusiasm about the partnership, stating, “At Mars, we’re dedicated to becoming the most digitally enabled, pet parent-centric organization. Collaborating with innovators like Tripadvisor helps us transform the pet parent experience. This partnership cements our commitment to supporting pet parent communities, leveraging our unmatched expertise, knowledge, and relationship with over 400 million pets and their pet parents who purchase our products every year.”
The digital hub, accessible online and via the Tripadvisor mobile app, features city guides with pet-friendly travel tips and attractions. These guides are created in collaboration with the dog food brand Cesar. The platform also offers resources for businesses on becoming more pet-friendly and accommodating pets.
Incorporating AI technology, the hub includes a ‘Trip Builder’ that can curate personalized, pet-friendly travel itineraries in minutes. Furthermore, it introduces a new ‘Traveler’s Choice Best of the Best Award’ category, celebrating top pet-friendly hotels such as Hotel Fioreze Quero Quero in Brazil.
Christine Maguire, Global Vice President of Sales & Partnerships at Tripadvisor, highlighted the benefits for travelers, saying, “We know our travelers love their pets and seek hotel and restaurant recommendations to ensure they can enjoy every part of their adventure together. Through this partnership, we’re streamlining the journey for those who want to bring their pet along, helping them create lifelong memories while encouraging and supporting the growth of pet-friendly businesses.”
The collaboration between Mars Inc. and Tripadvisor marks a significant step in enhancing the travel experiences of pet owners and promoting a more inclusive, pet-friendly environment in the hospitality industry.
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