Kennelpak has strengthened its exclusive distributor partnership with U.S.-based Diamond Pet Foods, expanding its reach in the UK’s burgeoning natural pet food market. Diamond Pet Foods will now supply its mid-range brand, Diamond Naturals dry dog and cat food, to the UK, joining the premium Taste of the Wild line. This move aims to cater to the increasing demand for natural pet food options.
According to market forecasts, the global natural pet food sector is projected to grow by 7.16% from 2024 to 2032. Kennelpak CEO Claire Bayliss highlighted the growing awareness among pet owners about the benefits of natural ingredients. “By adding Diamond Naturals to our portfolio alongside Taste of the Wild, we provide more choices for health-conscious pet owners who prefer diets that closely mimic their pets’ natural eating habits,” Bayliss said.
Diamond Naturals is crafted to deliver high-quality, wholesome pet food at a mid-range price. The product line includes options for dogs at all life stages—puppy, adult, senior, and specialized diets—as well as selections for kittens, fussy eaters, and indoor cats. The key ingredient in Diamond Naturals is real meat or fish, including cage-free chicken, pasture-raised lamb and beef, and salmon. These protein sources support pets’ muscle development, organ function, immune system, healthy skin, and shiny coats. The formulas also feature superfoods such as chia seeds, quinoa, and spinach, along with fruits and vegetables like kale, blueberries, and papaya, promoting overall health and well-being.
Kennelpak’s addition of Diamond Naturals enhances its diverse brand portfolio, appealing to a wide range of pet owners. The company’s recent investments in an experienced sales team and support infrastructure position it to seize new growth opportunities and expand distributor sales further.
Luis Miguel Gomez, Diamond’s vice president of international sales for EMEA, expressed confidence in the expanded partnership. “Kennelpak has been a trusted partner since 2016, successfully distributing our Taste of the Wild brand in the UK. They were our first choice to introduce Diamond Naturals to the UK market, reflecting our mutual commitment to excellence,” Gomez stated.
Diamond Pet Foods, a family-owned company headquartered in Missouri, manufactures three pet food brands across facilities in South Carolina, Arkansas, and California. The company was ranked #5 among the Top 10 pet food companies in 2023 by Petfood Industry.
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