Real Pet Food Co has achieved a significant milestone by obtaining the first exclusive import permit for pure Black Soldier Fly (BSF) meal into Australia. After over two years of extensive research into protein alternatives and thorough assessment of BSF for its nutritional value comparable to traditional animal proteins, the company has launched Billy + Margot Insect Single Protein + Superfoods exclusively at Petbarn.
Germaine Chua, CEO of Real Pet Food Co, expressed enthusiasm about this groundbreaking innovation, emphasizing its role in promoting sustainable growth within the company. “We are dedicated to creating a future where every pet enjoys fresher meals daily. The Billy + Margot launch not only achieves this goal but also advances sustainable practices crucial for the future health of our planet.”
BSF is heralded as a novel protein source that offers high nutrition, hypoallergenic properties, and a low environmental footprint. Cultivated in a controlled environment and fed a responsibly sourced, plant-based diet, BSF undergoes dehydration and fine grinding into meal form. This novel protein source has received approval from pet food regulatory bodies in both the US and EU.
Marie Jones, Founder of Billy + Margot and a canine nutritionist, underscored the product’s benefits for pets. “Billy + Margot aims to provide the highest quality food for our beloved pets. BSF, despite being novel, excels in addressing sensitivities and overall health, while dogs find its taste highly appealing.”
In addition to its benefits for pets, BSF farming is recognized for its minimal environmental impact compared to traditional meat production. Billy + Margot collaborates closely with suppliers to ensure BSF are reared sustainably on a traceable and safe secondary stream of the human food chain, thereby reducing waste and environmental strain.
Billy + Margot Insect Single Protein + Superfoods is now available exclusively at Petbarn stores nationwide and online, priced at $39.99.
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