Owning a pet enriches life with joy and meaning, yet it comes with its share of challenges, from choosing the right companion to ensuring their well-being. Research reveals that 40% of pet owners struggle to access reliable information and services, highlighting gaps in the pet care industry.
Mars Petcare aims to revolutionize this landscape by prioritizing digital innovation tailored to modern pet owners. Loïc Moutault, Global President of Mars Petcare, emphasizes the pivotal role of digital platforms in meeting consumer expectations and enhancing engagement. “To deliver seamless solutions and build meaningful relationships with pet owners, we’re accelerating our digital capabilities,” he asserts.
To expedite this transformation, Mars Petcare has established a Digital Advisory Board (DAB), comprising digital experts from diverse sectors. This board will focus on crucial areas such as data analytics, supply chain optimization, digital marketing, and e-commerce, aiming to elevate the pet ownership experience through technology and innovation.
“Our goal is to leverage external perspectives to challenge our strategies and integrate cutting-edge technologies,” Loïc adds. The DAB includes notable figures like Amy Landucci of Solventum, Benedetto Conversano of Diageo, and Lily Cheng, founder of Hubel Labs, among others, each bringing unique insights to drive Mars Petcare’s digital evolution.
Erica Coletta, Chief People & Organization Officer at Mars Petcare, underscores the importance of equipping associates with digital skills to advance their mission of enhancing pet welfare. “Our partnership with the DAB will enable us to leverage industry-leading capabilities and foster a culture of continuous improvement,” she explains.
Members like Amy Landucci express enthusiasm for contributing to Mars Petcare’s journey, noting, “As a pet owner myself, I’m honored to collaborate with Mars Petcare in addressing evolving customer needs through digital innovation.”
Marc Speichert from Four Seasons Hotels and Resorts highlights the strategic importance of understanding consumer behaviors in delivering exceptional experiences. “Mars Petcare’s forward-thinking approach aligns with the digital demands of today’s consumers,” he affirms.
In conclusion, Mars Petcare’s commitment to digital transformation through the DAB signifies a proactive step towards reshaping the pet care landscape. By harnessing digital expertise and fostering innovation, Mars Petcare aims to redefine pet ownership, ensuring a brighter future for pets and their owners worldwide.
Related Topics:
