Petnow, a frontrunner in pet biometric identification technology, is set to introduce the Japanese version of its groundbreaking Petnow app at CEATEC 2024, taking place from October 15-18 at the Makuhari Messe in Chiba, Japan. The innovative app enables users to identify their dogs and cats by recognizing distinct biometric traits, including a dog‘s nose print and a cat‘s facial features. Additionally, the app includes a location-based service to assist owners in tracking and reuniting with lost pets.
Founded in 2018, Petnow has made significant strides in developing advanced AI-driven biometric technology for pets. The company has garnered numerous accolades for its pioneering contributions, including the CES 2022 Innovation Award, the SuperZoo NPS Award in 2023, and the prestigious iF Design Award in 2024.
Key Features of Petnow’s Technology
At the heart of Petnow’s technology is the ability to identify pets through their unique biometric characteristics. Users can easily capture their dog’s nose print or their cat’s facial features using a smartphone, allowing for swift and precise identification. The app also boasts a lost-and-found feature, utilizing the user’s location to provide reports of missing and found pets displayed on a map. Its AI capabilities analyze these reports and alert pet owners when animals matching their pets’ descriptions are located nearby.
Petnow’s biometric solution offers a compelling alternative to traditional microchip implants for pet identification. Unlike microchips, which require surgical insertion and specialized scanning devices, Petnow’s technology is non-invasive and does not cause discomfort to animals. This feature is especially beneficial for pets like cats, which are often not subject to mandatory microchipping. In France, Petnow has partnered with the national animal registration organization, I-CAD, and is currently discussing field tests to assess the app’s viability in a national registration system.
Junho Lim, CEO of Petnow, emphasized the app’s relevance in Japan, where microchipping became mandatory for pets in 2022. “There is significant interest in the Petnow app, particularly for pets not subject to mandatory registration, such as older animals. We also anticipate that the app will be immensely beneficial for cat owners, given its industry-leading accuracy in feline biometric identification,” Lim stated.
With its launch in Japan at CEATEC 2024, Petnow aims to enhance its global footprint, building on its successful introductions in the United States, France, and Germany.
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