Natural Balance Pet Foods has introduced its new Health Protection™ product line, aimed at promoting whole-body health and digestive wellness in dogs. This new range combines premium, functional ingredients, including real meat, to offer significant value to pet owners.
Developed with input from veterinarians and pet nutritionists, the Health Protection line targets six critical areas of canine health: digestion, skin and coat, heart, bones and teeth, immune function, and hip and joints. The recipes feature prebiotic fiber, along with brown rice and pumpkin, which are known for their health benefits, and are coated in probiotics for added support.
“Our goal with Natural Balance Health Protection is to provide pets with comprehensive health benefits, particularly digestive wellness, while offering pet parents great value,” said Greg Shearson, CEO of Ethos Pet Brands, Natural Balance’s parent company. “As the cost of living rises, we’re excited to deliver a premium product that provides both exceptional health benefits and real value.”
The Health Protection line is part of the company’s Feed with Confidence™ program, which ensures each batch is rigorously tested for quality and safety. Consumers can request test results and access feeding guidance from the brand’s team of registered veterinary technicians.
The Health Protection line is available in five varieties: Puppy – Chicken, Brown Rice and Pumpkin; Small Breed – Chicken, Brown Rice and Pumpkin; Adult – Chicken, Brown Rice and Pumpkin; Adult – Lamb, Brown Rice and Pumpkin; and Adult – Salmon, Brown Rice and Pumpkin. The formulas come in 4-lb, 12-lb, and 22/24-lb bags.
Currently available at retailers such as Pet Supplies Plus, Chewy, Amazon, and select pet stores, Natural Balance plans to expand distribution through 2025.
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